Updated: Apr 3, 2019
1. Animation grabs your attention. From the beginning of time, humans have evolved so that our eyes are super sensitive to movement, so when you're talking about your ad or story, animation can attract attention more strongly and deeply than static images or text.
2. Animation is the best way to communicate human emotion, and emotion sells. There is a statistic shows that says that 93% of human communication is nonverbal. That means that human personality and intentions and feelings are best expressed when you can actually see graphic interact, which animation does very well.
3. Three are so many statistics show that how using animation in social media messaging just works. Video makes up nearly 80% of all web traffic. Additionally, many platforms prioritize video in their listing algorithms, so including video can help you reach your potential audience.
4. Already nearly 90% of online marketers are currently using animated content in their marketing strategies, and doing so translates into results. Nearly 60% of company decision-makers would rather watch a video than read an article or blog post. And 90% of customers say that product videos help them make purchasing decisions.